Privacy Policy

Effective Date: June 26, 2026

​

This Privacy Policy explains how NEON SEOUL, INCORPORATED, doing business as Soolie (“Soolie,” “we,” “us,” or “our”), collects, uses, shares, and protects information when you visit or use our website, https://www.drinksoolie.com/, sign up for updates, interact with our content, or otherwise communicate with us.

By using our website, you agree to the practices described in this Privacy Policy.

​

1. Who We Are

Soolie is operated by:

NEON SEOUL, INCORPORATED
2 East Erie Street, Unit 2614
Chicago, IL 60611
United States

​

2. Age Restriction

Soolie is an alcoholic beverage brand. Our website and services are intended only for users who are of legal drinking age in their place of residence. In the United States, this means users must be 21 years of age or older.

We do not knowingly collect personal information from anyone under the age of 13. We also do not knowingly market alcoholic beverages to anyone under the legal drinking age. If we learn that we have collected personal information from a child under 13 or from a person who is not legally permitted to access alcohol-related content, we may delete that information.

​

3. Information We Collect

We may collect the following categories of personal information when you interact with our website or submit information to us:

• Name

• Email address

• Phone number

• Address, city, state, ZIP/postal code, or other location information

• Information you provide through forms, surveys, waitlists, launch lists, contact forms, or promotional sign-ups

• Communications you send to us

• Technical and usage information, such as browser type, device information, pages visited, referring URLs, IP address, and website interaction data

We collect this information directly from you when you submit it and automatically through cookies, analytics tools, and similar technologies.

​

4. How We Use Your Information

We may use your information to:

• Operate, maintain, and improve our website

• Respond to questions, requests, or customer service inquiries

• Add you to launch lists, waitlists, newsletters, or promotional communications if you opt in

• Send brand updates, event announcements, product availability updates, marketing messages, or other communications

• Understand how users interact with our website

• Improve our content, user experience, marketing, and brand strategy

• Protect our website, users, business, and legal rights

• Comply with applicable laws, regulations, or legal obligations

• Prevent misuse of our website or access by users who are not legally permitted to view alcohol-related content

​

5. Email and SMS Communications

If you provide your email address or phone number, we may use it to send you updates, promotional messages, product announcements, event information, or other marketing communications.

You may unsubscribe from marketing emails by following the unsubscribe instructions included in those emails or by contacting us directly. If we offer SMS/text message communications, you may opt out by replying “STOP” or following the instructions provided in the message.

​

6. Cookies and Analytics

We may use cookies, pixels, analytics tools, and similar technologies to understand website traffic and user behavior.

We may use tools such as Google Analytics or similar analytics services to help us measure website performance, understand how users find and interact with our website, and improve our content and marketing.

These tools may collect information such as your IP address, device type, browser type, pages visited, time spent on pages, referring websites, and other usage data.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

​

7. Third-Party Service Providers

We may share information with third-party vendors and service providers who help us operate our website and business, such as:

• Website hosting providers

• Analytics providers

• Email marketing platforms

• Customer support or contact form tools

• Payment processors, if we later offer online purchases

• Marketing, advertising, or promotional service providers

• Legal, accounting, compliance, or business operations providers

These third parties are only authorized to use your information as needed to provide services to us or as otherwise permitted by law.

​

8. Payments

If we allow users to purchase products, merchandise, event tickets, or services through our website, payment information may be processed by a third-party payment processor. We do not intentionally store full credit card numbers or full payment card details on our own servers unless otherwise stated.

Any payment processing will be subject to the privacy policy and terms of the applicable payment provider.

​

9. Advertising and Remarketing

At this time, Soolie may use marketing tools to promote our brand and understand audience engagement. If we use advertising, remarketing, or retargeting services in the future, those services may use cookies, pixels, or similar technologies to show ads based on prior visits to our website or interactions with our content.

You may be able to opt out of certain interest-based advertising through your browser settings, device settings, or industry opt-out tools.

​

10. Social Media

Our website may link to or integrate with social media platforms such as Instagram, TikTok, Facebook, or other platforms. If you interact with us through social media, the platform may collect information according to its own privacy policy.

We are not responsible for the privacy practices of third-party social media platforms.

​

11. How We Share Information

We may share personal information:

• With vendors, contractors, and service providers who perform services for us

• With analytics, marketing, hosting, communications, or business operations providers

• If required by law, subpoena, court order, or legal process

• To protect our rights, safety, users, business, or property

• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

• With your consent or at your direction

We do not sell your personal information in the traditional sense. If our use of certain advertising or analytics tools is considered a “sale” or “sharing” under applicable privacy laws, you may have the right to opt out as described below.

​

12. Your Privacy Choices

Depending on where you live, you may have the right to:

• Request access to the personal information we have about you

• Request correction of inaccurate personal information

• Request deletion of your personal information

• Opt out of certain marketing communications

• Opt out of certain sales, sharing, or targeted advertising where applicable

• Request information about how we collect, use, and disclose personal information

• Limit certain uses of sensitive personal information, where applicable

To make a privacy request, contact us. We may need to verify your identity before fulfilling certain requests.

​

13. California Privacy Notice

If you are a California resident, you may have rights under California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, address, IP address, or similar identifiers

• Internet or electronic activity information, such as website usage data and analytics information

• Commercial information, if you make a purchase or interact with our products or promotions

• Geolocation-related information, such as approximate location based on IP address or ZIP code

• Inferences based on your interactions with our website, content, or marketing

We may use this information for the purposes described in this Privacy Policy, including website operation, marketing, analytics, communications, legal compliance, and business operations.

We may disclose personal information to service providers and business partners for business purposes, such as website hosting, analytics, email marketing, payment processing, and business operations.

We do not knowingly sell personal information of users under 16. We do not knowingly collect personal information from users under 13.

California residents may request access, correction, deletion, or opt-out rights where applicable by contacting us.

We will not discriminate against you for exercising your privacy rights.

​

14. “Do Not Track” Signals

Some browsers offer “Do Not Track” signals. Because there is not yet a common industry standard for how to respond to these signals, our website may not respond to them. You can control certain tracking technologies through browser settings, cookie settings, or third-party opt-out tools.

​

15. GDPR / European Privacy Rights

If you are located in the European Economic Area, the United Kingdom, or another region with similar data protection laws, you may have additional rights, including the right to:

• Access your personal data

• Correct inaccurate personal data

• Delete your personal data

• Restrict or object to certain processing

• Withdraw consent where processing is based on consent

• Request data portability

• Lodge a complaint with a data protection authority

We process personal data based on one or more legal bases, including your consent, our legitimate interests, performance of a contract, and compliance with legal obligations.

To exercise these rights, contact us.

​

16. Data Retention

We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example, we may retain contact information while you remain subscribed to our updates, retain analytics information for business improvement, and retain transaction records as needed for accounting, tax, legal, or compliance purposes.

​

17. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no website, online service, or method of transmission is completely secure. We cannot guarantee absolute security.

​

18. Third-Party Links

Our website may include links to third-party websites, platforms, retailers, social media pages, or other services. We are not responsible for the privacy practices, content, or policies of third parties.

​

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

​

20. Contact Us

If you have questions about this Privacy Policy or your personal information, you may contact us at:

NEON SEOUL, INCORPORATED
2 East Erie Street, Unit 2614
Chicago, IL 60611
United States